18 Keys to a successful strategy and strong execution
18 Keys to a successful strategy and strong execution
Leveraging emerging trends and market insights, we crafted compelling narratives that resonate with the brand’s audience segments across multiple social platforms. Capitalizing on the power of AI and advanced analytics, we worked to deepen relationships through social CRM and influencer engagement, and fostered an active and engaged online community. Our strategy balanced creativity and data-driven decision-making to deliver meaningful, sustainable growth.
Brand Awareness & Key Differentiators: Promoting the brand’s key differentiators in design, performance, and intelligence to elevate our storytelling in organic and paid social content. This involved the creative production of audience-centric content personalization combining vehicles features and their impact on the environment. To support creative idea generation, we used AI to enhance resonance. We leaned into the sustainability narrative, positioning the brand as a unique leader in the green revolution.
Investor Relations & Press Releases: We used lead generation platforms like LinkedIn and Twitter for investor communications and press releases, sharing brand-approved company milestones, performance, and strategic initiatives. These channels were further optimized to highlight executive thought leadership, reinforcing the brand’s position as an industry innovator.
Event Marketing: Tapped Instagram, Facebook, and Twitter for event marketing, using features like Live Video during launches, behind-the-scenes tours, or Q&A sessions. These platforms offer advertising formats to help drive event attendance and engagement.
Crisis Management: Heavily reliant on social listening tools to detect potential issues early, with a robust Social Media Crisis Playbook to help social teams mitigate damage. This involved clear lines of communication and responsibility within the team, and proactive outreach to affected parties where necessary.
Subscription Management & Social Customer Service: We seamlessly followed-through with engagements through subscriptions or addressable/1st party data by allowing customers to opt-in for regular updates about the brand. Social platforms also served as a critical customer service channel, with dedicated/delegated resources to address queries and concerns in real-time.
Social Analytics, Social Listening, & Share of Voice: We used AI-powered tools to analyze performance across metrics like engagement, reach, and sentiment, and to understand our share of voice in the electric vehicle conversation. This data informed content strategy, and enabled us to adapt quickly to changing trends or sentiment.
KPIs & Measures of Success: We tracked KPIs including follower growth, engagement rate, share of voice, and conversion rate. Success is measured by our ability to increase brand awareness, drive website traffic, and ultimately, increase sales.
Content Strategy & Social Editorial Calendar: Social content vary by platform to cater to different audience segments. We maintained a social editorial calendar to ensure a steady flow of engaging, data-informed content, including product highlights, user-generated content, sustainability stories, and executive thought leadership.
Analytics & Campaign Measurement: We used advanced analytics to understand campaign performance in real-time, enabling us to iterate quickly and optimize content and targeting strategies. We leveraged AI tools to generate actionable insights from our data in real-time.
Creative Direction & Production: Creative direction focused on highlighting the unique design and performance of Lucid’s vehicles, using high-quality visuals and compelling narratives. We’ll also leverage AI to generate and optimize creatives, and to test different content variations.
Team Leadership: Our social media team was designed to be cross-functional, bringing together skills in content creation, community management, analytics, and customer service. We fostered a culture of innovation, encouraging team members to experiment and iterate.
International Policy Considerations, GDPR, and Other Laws: We ensured our social media practices comply with international privacy and data protection laws, including GDPR. This involved working closely with our legal team to understand any platform or region-specific requirements.
Engagement Strategy: We used gamification, user-generated content, and interactive content like infotainment, quizzes or polls to drive engagement. We also engaged with comments and direct messages in a timely manner to foster a sense of community.
Recommended Social Networks & Ad Formats: We focused on platforms including Instagram, Facebook, Twitter, LinkedIn, and YouTube, using a mix of image, video, carousel, and stories ads.
Media Plan: We allocated our media budget across platforms and ad formats based on their performance and our audience preferences. We continually reassessed our media plan based on campaign performance and market trends.
Brand Associations: We worked to identify brand-safe partnerships with influencers and organizations that align with our brand values, using these relationships to expand our reach and credibility.
Audience Segment Strategy: We created tailored content for key audience segments, including tech enthusiasts, environmentalists, luxury consumers, and potential investors. This involved creating persona-specific messaging and using platform targeting capabilities to reach the right audience with the right message.
Age Range or Classification Based on Intent to Buy: Our primary audience segments were adults aged 25-55, but we also targeted younger audiences to build brand affinity and reach potential future customers. We used platform targeting capabilities to reach these audiences based on their intent to buy a car, and level of enthusiasm.