Digital Strategy, Management and Innovation
WonderDigital.org
WonderDigital.org provides strategic research on digital marketing, media, and transformation. A project by Ysobel Rose and fellow subject matter experts, we support businesses and marketing teams in delivering consumer-centricity.
Our collective efforts enhance project and campaign success with deep-dives in the consumer journey, data-informed insights, and diverse perspectives on AI, digital health care, retail media and eCommerce, demand and lead generation, and advertising.
This website serves as our blog and platform for our key research areas:
Digital Strategy
Consumer-centric research and insights tailored to manage consumer journeys and dynamic markets.
US Physicians 2023
The demographics of a professional population and its value marketers and providers. A glimpse at the future of the US physician in 2023.
The Digital Patient Journey 2023
What providers and marketers need to know about the digital patient journey in order to deliver differentiated experiences to stay competitive.
CPG Ecommerce Strategies 2022
A look into the growing importance of digital shelf management for CPG brands and strategies to maximize sales in this fast-growing channel.
Consumer and Retailer Response to Inflation
Inflation is forcing consumers to rethink shopping. A positive retail experience builds more lasting impact and predictable buying habits.
US Banking Trends to Watch for 2023
US bank CEOs share the uncertainties in 2023 as they consider Gen Z as the new customer, privacy controls, neobanks and embedded finance.
Retail Trends to Watch for 2023
Economic pressures push retailers to cut costs and add new revenue streams, while TikTok and streaming TV entertain consumers like never before.
Innovation
Innovate on behalf of the consumers and stay ahead with digital transformation, cybersecurity, AI, and Web 3.0.
Generative AI in the Buyer’s Journey
Gen AI has the potential to provide a more customized and beneficial customer experience (CX), improve employee productivity, and boost revenues.
Big Retailers As Healthcare Disruptors
Big retailers like CVS, Walgreens, and Amazon are bringing technology-centric care to consumers, while also boosting their own bottom lines.
ChatGPT and Generative AI in Search
Microsoft and Google are racing to develop the best AI-assisted search experience, leaving advertisers on the precipice of major disruption.
Generative AI in Media and Advertising
Gen AI is already playing a part in the media and marketing industries. What can marketers and advertisers do to prepare for the AI-driven future?
Digital Transformation for Banks
A digital transformation agenda for banks addressing bank leaders' concerns on emerging technologies, innovations, and technical solutions. …
Cybersecurity and Brand Protection
A breakdown of cybersecurity spending that allows companies to benchmark and build strategies to mitigate cybercrime without losing consumer trust.
Management
Raise the bar in managing the most essential contributors toward profits and shareholder value.
A Great Manager For Every Great Team
What makes a great manager and a leader? A compilation of practical applications from experience, great managers, and renowned influencers of our time.
Diversity, Equity, and Inclusion at Amazon
Amazon's champion a richly diverse culture that engages all employees in using diversity, equity and inclusion to ensure Amazon is the world’s best employer.
Creating A Customer-Aligned Organization
Using the PARC (People, Architecture, Routine, and Culture) framework to determine the challenges required to become a customer-aligned organization.
Digital Organizational Transformation
Three effective organizational strategies designed to address and preempt challenges that emerge during digital organizational transformation.
The B2B CMO Leadership
The role of B2B CMOs has expanded significantly over the last few years while adapting to new technologies and driving incremental growth.
A Culture for Shared Customer Insights
The role of shared customer insights in the development of digital offerings, beyond the test-and-learn approach to generate shared customer insights.